Why Dimensions Matter
Platforms aggressively re-compress and crop uploaded images. If you upload a 1080×1080 to Instagram Stories, Instagram crops to 9:16 and you lose the top and bottom of your design. If you upload a 16:9 image to TikTok, the safe zones eat the caption. Getting dimensions right once saves you from re-uploading (and re-losing algorithm momentum).
Universal Rules
- Design at 2× target size and let the platform downscale — this preserves sharpness after compression.
- Keep critical content out of the outer 5% — that zone gets cropped in previews.
- Use PNG for text-heavy designs, JPG for photos. Some platforms re-compress PNG to JPG anyway.
- Keep under 8 MB — bigger files get aggressively compressed or rejected.
- Use WebP when offered — the Image WebP Optimizer tool on this site can convert.
Safe Zones Cheat Sheet
Instagram Reels & TikTok: top 220px reserved for UI overlays, bottom 340px for caption/CTA buttons. Design for the middle ~1080×1420 band. YouTube thumbnails: bottom-right corner reserved for duration stamp. Pinterest: 2:3 vertical is ideal — 1000×1500px.